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Where's the Beef? is the very first goal in ChefVille, given by Ginger after the player earns their first Mastery Star.

Part 1

"Hey, I'm Ginger! I'm here to broaden your culinary horizons! Expand your space to access new ingredient sources!"
Objectives
"Everything is better with cheese, isn't it? I think so! Let's expand to the Mom 'n Pop Shop and find some new cooking ingredients there!"


Rewards
"Fabulous! Remember, expanding means new ingredient sources, which means new recipes for you!"